Tuesday, March 25, 2008

What's your Donor Personality?

Last month I read a new report released by Convio, Edge Research and Sea Change Strategies (see article) that says that we, non profits, are missing out on getting the "wired wealthy" to donate online.

They found that half of major donors surveyed prefer to give online. I think that like those surveyed, our donors are also starting to get more use of our online giving and more confident about it - finding out that we do not share their contact information and use Verisign to protect their payment process.

Another interesting point in the report is they found 3 personality types:


29% are Relationship Seekers - Relationship seekers put the most stock in how a charity web site forms a connection with them. They tend to skew younger (under 45) and are most likely to engage in social activities with the charity. 2/3rds of relationship seekers say that a charity's web site plays a role in whether or not they give money.

41% are Casual Connectors - Like relationship seekers, so-called casual connectors also seek a connection with the charity. However, for them it is less personal -- they're more interested in things like how efficiently the charity is using their money and want easy access to that information.

30% are All Business - The all business set doesn't care about feeling connected to the charity, rather they want the donation process to be as easy and painless as possible. They also tend to give the most money.

So I ask: What personality are you? How would you like us to treat you online?

Tuesday, March 18, 2008

Staff Mission Trip

This is a map of Nicaragua. The entire country is a bit smaller than the state of New York and it is the largest in Central America. But it only has a population of around 5.5 million. 80% of which live in extreme poverty (live on less than $2 a day).

Our entire staff (including USA and Nicaragua) will be traveling to visit some of our projects the first week of April. I have circled where we're headed, as you can see on the map.

We are very excited and hope to come back with many compelling stories and pictures to post here.

Is there any information, specifically, that you would like us to bring back and share with you?

Wednesday, March 12, 2008

We finally did it!

Our first blog post! We at ANF are very excited to have this platform where you will be able to read about our field stories, thoughts and ideas that come out of the work we do for the people in Nicaragua.

In an effort to improve our communication with you, we invite you to reply with any comments you may have in reaction to our posts.

We hope this blog not only motivates and inspires our public, but also allows us to grow internally with new ideas coming directly from you that can help us continue expanding our supporter base to help us reach our fundraising goals.

Subscribe to the blog, communicate with us and spread the word!